# Ethical Fashion Initiative

*Artisans, producers and buyers each came for a different part of the site, kept light for their connections.*

**Category:** WEB PLATFORM / NON-PROFIT
**Status:** shipped
**Period:** 2020 – 2021
**Built by:** HM Ammar, Digital Architect & Head of IT, Kuala Lumpur

**Stack:** Figma to code, WordPress, Elementor, Custom widgets

## What I built

For the Ethical Fashion Initiative, I translated a supplied Figma design into a complete WordPress website using Elementor and custom-built widgets.

## The detail

### Design fidelity

I implemented the design system while preserving its brand and user-experience requirements.

### Responsive development

I built it responsive, and kept the page weight low enough to hold up on the connections its audience actually uses.

### Related EFI work

As a web specialist for the United Nations' International Trade Centre, I also developed Shopify and WordPress websites, fixed SEO and coding issues, and improved site structure, speed and usability.

## The outcome

The design survived the translation. EFI's artisans, producers and buyers each got the part of the site they came for, on a stack their own team could edit.

> The site no longer resolves from here, so no link is shown.

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[All work](https://hmammar.world/) · [HTML version](https://hmammar.world/work/ethical-fashion.html)