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Naturcontact

Shopify Flow ran out before this store's rules did, and the jobs it could not express became custom apps.

A case study by HM Ammar — Digital Architect & Head of IT, Kuala Lumpur

February – August 2023ShopifyShopify FlowCustom appsAnalytics

What I built

I developed the Naturcontact Shopify store with a focus on performance, operational automation and connected marketing measurement.

How it works

ROUTINE WORK THE GATE UNATTENDED Every store ruletagging, routing, stock flags Where Flow runs outcan Flow express this rule? A Shopify Flowthe rules it can express A custom appthe jobs Flow cannot express No one opens the adminthe routine work runs itself
The mechanism, drawn from the build.

What it looks like

Naturcontact — screenshot
Captured liveCOMMERCE / AUTOMATION

The detail

01

Storefront performance

I customised the theme and optimised load speed, so the storefront stopped making people wait.

02

Workflow automation

I built Shopify Flows and custom apps for the jobs Flow could not express on its own.

03

Measurement

I integrated Google Analytics, Facebook Pixel and other tracking tools.

The outcome

The store runs faster than the theme I started from, and the routine work — tagging, fulfilment routing, stock flags — happens without anyone opening the admin.